Blue Ball Properties
Delaware Department of Transportation

Since January 2000, Remline has provided public outreach and marketing services to the Delaware Department of Transportation, the Delaware Economic Development Office, the Department of Natural Resources and Environmental Control, and two advisory committees made up of over 125 business, government and interest group leaders during planning and implementation of DelDOT's Blue Ball Properties project. This benchmark, 232-acre, multi-phased project adjacent to AstraZeneca's world headquarters is one of the first in the nation to bring together public and private partners to provide input on economic development, historic preservation and recreation improvements during transportation improvement planning. The project is a mix of new roads, implementation of ITS technology, transit upgrades, parks, and restoration of historic properties.

Remline’s value to this project has been the ability to work with all the public and private partners to provide an overall, coordinated public outreach stategy. A critical element of this strategy is to take the technical language and concepts and 'translate” them into language the public, elected officials and the media can understand and accept. Remline's tasks include developing public involvement strategy; obtaining national media exposure; creating meeting presentation materials; coordinating meeting logistics; and writing and producing newsletters that inform the public of progress and invite their participation. Recently Remline coordinated the project groundbreaking ceremony, which was attended by over 200 people, including Delaware's Governor.

Remline staff designed and hosts an interactive, reader-friendly Website for the project. Our staff continues to update the site to keep it fresh and make it relevant to the public's interests.

< back to gallery